2002-04-19 2:49 p.m.
ChipotleFest 2K2! Burritos! Buttons! "Lotion" Warmers! Free food for all! Our very first ChipotleFest was yesterday, and it was some good, burrito–consuming fun for the 11 people who attended. It made me happy that Tollef and my experiment in giving away some food—promoting the idea that you can get something for nothing—could finally come to fruition. Emails had been sent back and forth, as well as numerous phone calls to the restaurant, and it was time! Skot was even kind enough to design some ChipotleFest buttons. I made sure to make enough for all the employees and all the attendees to get as many as they wanted. My heart swelled with joy as I watched the cooks preparing food, proudly displaying buttons with slogans such as, "Who is Justin? What is Chipotlefest?".
While I was surely excited about the event, I was completely surprised with how excited the people from Chipotle were about it all! They sent down their super–duper marketing person, aka Libby, from the Northern California Chipotle castle in San Francisco to meet with us, bring us some free t–shirts, and take pictures for their forthcoming newsletter.
Jen and Libby had even gone so far as to make sure that no other undeserving, sniveling, worthless, inhuman, wormlike, less–than–demi–god patrons of filth would be allowed to sit at the Most Holy Table. "Oh, I am sorry. This table is reserved, sir. Maybe there is room for you and your party in the dumpster out back, or perhaps in the nearest wood–chipper?" Nothing could possibly get in the way of the eating extravaganza.
People kind of trickled in, and I did not really know how many to expect. Counting the RSVP list usually only vaguely hints at how many people might arrive, and suggested time of arrival means nothing. So, we hung out at our reserved table, ate some chips and salsa, drank some sodas, and talked. I even made everyone wear name tags, because I thought it would be funnier that way.
Time passed, and it was almost 1:30 PM, yet Tollef had not arrived! It turned out that he was overcome with narcolepsy, and 1 PM was too early for him to be awake. Chips and salsa was not enough for the hungry army of people. We figured we better eat without him.
Skot and I decided to be good sports and don the extremely large Chipotle t–shirts that Libby had brought to us as gifts. Sadly, they were like 80 sizes too big. Dude, nobody gets that I am much smaller in real life than I appear in the pictures.
It was almost immediately obvious that these shirts would be much better if worn like a trampy, early 1980s chick—pulled up through the front and tied, to show off some sexy belly and cleavage.
What a fun time it was for everyone! Hooray for friends and food and digital cameras and "Lotion" Warmers! I do have a limited amount of ChipotleFest 2K2 buttons remaining. If you want some, please email me and we can work something out. Make sure to read what Adam had to say about Chipotlefest 2K2 here.
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